The Problem: Redesign the existing benefits portal system. This was web based portal system with intent to create a more intuitive benefits insurance website that is ease of use for user to select benefits from within their company.
This included creating more of a visual language for the application, establishing a data hierarchy and creating a visual language that portrays Winston Benefits branding and framework that is flexible for client portal branding.
My Role: Working directly with stakeholders as Lead Designer to understand the existing system and define a better UX UI based on design ideation sessions.
Solutions Made: There were a variety of iterations to this website along with a cartoon character I designed called Savvy Sally that walked the users through each screen.
Designed data hierarchy to establish a better understanding of context for the user to read and walk them through steps both in the navigation and content on the screens.
Used Microsoft card design to help define sections of the UI and drive data hierarchy. Used iconography to establish a visual language for the brand and context.
User comes to the login screen to get started on selecting their benefits for their family or themselves.
The intent of these screens was to take client branding and create login screens that followed client branding and held a template that was consistent across all.
In this page there are a variety of items i worked on. Some include, working at pharma agencies for various campaigns for both video and mobile applications.
Video advertisement for Metastatic Melanoma.
Doctor on site video loop for maintaining healthy diet.