Welcome!
I’m Allison J. Smith, a Sr. UX | Product Designer with over a decade of experience crafting innovative, user-centered solutions in fast-paced, often ambiguous environments. My work has primarily focused on SaaS enterprise platforms, where I’ve led strategy, research, and end-to-end design for complex systems across industries such as logistics, healthcare, pharmaceuticals, and government contracting, including work with the U.S. Army.
A defining strength of my background is the intersection of design leadership, education and ability to strategize the process. I focus on the initial goals along with creating roadmaps for the bigger picture. With a Master’s degree in Art and Digital Design Education, I’ve not only practiced design at the highest level — I’ve taught it. My experience teaching has equipped me with a unique ability to break down complex methodologies, facilitate strong team collaboration, and elevate design maturity across cross-functional teams.
In roles at companies like UPS and Kroger, I’ve led entire product lines, guided product teams in lean, agile environments, and championed design thinking across organizations. Whether launching MVPs or scaling enterprise solutions, I bring a deep understanding of user needs, a passion for design excellence, and a collaborative approach that drives both usability and business growth.
· Product Strategy
· UX Research
· Complex Systems
· Agile Teams
· Enterprise Workflow
I am currently redoing my website and would love to hear directly from you and how I can assist your team. You may reach out to me directly to receive samples of my work and learn more about how my background and experience can help your team lead success through effective usability and business impact, my email: asmith@smithdezign.com.